Channel Marketing Manager, Homeowner

At Trane TechnologiesTM  and through our businesses including Trane® and Thermo King®, we create innovative climate solutions for buildings, homes, and transportation that challenge what’s possible for a sustainable world. We're a team that dares to look at the world's challenges and see impactful possibilities. We believe in a better future when we uplift others and enable our people to thrive at work and at home. We boldly go.

Thrive at work and at home:  

• Benefits kick in on DAY ONE for you and your family, including health insurance and holistic wellness programs that include generous incentives – WE DARE TO CARE!   
• Family building benefits include fertility coverage and adoption/surrogacy assistance.   
• 401K match up to 6%, plus an additional 2% core contribution = up to 8% company contribution.    
• Paid time off, including in support of volunteer and parental leave needs.      
• Educational and training opportunities through company programs along with tuition assistance and student debt support.    
• Learn more about our benefits here!  

Where is the work:

This is a hybrid role based out of our Davidson, NC, or Tyler, TX. 

What you will do:   

The Channel Marketing Manager, Homeowner Segment, is responsible for providing marketing expertise to deliver the best homeowner experience to encompass the whole consumer journey to support sustained growth for the RHVAC business. This role will lead, develop, and execute differentiated homeowner-focused marketing programs, insights, and communication strategies that drive customer adoption and growth. This role will identify pertinent marketing trends and insights, educate partners and drive the adoption of key marketing concepts across channels and teams to elevate and differentiate the homeowner experience for both Trane and American Standard brands. 

• Market Strategy: Contribute to and support the development of short and long-term strategic and tactical consumer experience plans to meet our overall business market share growth objective.  Adjusting marketing strategies to meet changing markets and competitive conditions.   
• Business Growth: Manage and develop programs and tactics to exceed consumer expectations. Includes working with Sales, Marketing, and Digital teams.   
• Demand Generation: Design and execute plans & promotions that drive consumer engagement, and ultimately lead to equipment purchase and recommendations in the target markets
• Digital Consumer Experience:  Collaborate with Marketing and Digital teams on overall digital experience including up-funnel, down-funnel, and post-purchase experiences.  This includes working with third-party partners on experience design as well as working with technology providers and call center operations.
• Market Insights: Utilize data gathered by the market intelligence team, field sales force and product management to benchmark consumer value and competitor activity to make business decisions and drive actions relative to consumer experience plans. Utilize these insights to promote meaningful change and implementation strategies across sales, marketing, and business teams.
• Customer Satisfaction: Utilizes consumer feedback to develop and prioritize actions to deliver a seamless experience, improve the ease of doing business and increase purchase intent, satisfaction, and advocacy.
• Cross-Functional Teamwork:  Collaborate with our sales, legal, brand, web, and digital teams on our consumer experience initiatives for long term sustainable growth including adapting current and new tools to changing consumer buying behaviors and adoption within standard business practices.
• Champion homeowner needs through acting as a voice of the channel across marketing and business organizations

What you will bring: 

• 4 year degree in Marketing, Business, or related field, MBA required
• 8-10 years B2B and B2C marketing, channel, or sales experience required
• Customer experience, CRM, marketing automation experience preferred
• Travel up to: 20% trainings, conferences, team meetings, as needed.  Could grow to more customer facing visits.

Key Competencies:

• Strong relationship building skills with the ability to influence cross-functional teams
• Energetic, passionate, driven, and strong interpersonal skills who works well in a collaborative team environment
• Strategic thinker with proven ability to deliver measurable results
• Data driven decision making; proficient in data analysis and interpreting results into business recommendations
• Demonstrated ability to drive action based on consumer insights
• Project management skills; ability to lead cross-functional teams
• Excellent verbal communication and presentation skills

Compensation:

Base Pay Range: $93,500-133,900

Total compensation for this role will include a commission/incentive plan. Disclaimer: This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed.

Equal Employment Opportunity:

We offer competitive compensation and comprehensive benefits and programs. We are an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, age, marital status, disability, status as a protected veteran, or any legally protected status.